Facebook, you like it or you hate it. BUt anyway, you have to deal with it because a lot of people DO use Facebook. But you DON'T have to believe all postitive stories. Look at yourself and be honest, what do you do on Facebook anyway?
Recently I have been looking for a cheap holiday during summer vacation. Now I am spammed with all kinds of offers on Facebook, but I really don't mind. And that's how it works, shortly.
Be present on Facebook
Imagine the people that you reach actually are looking for you, That's amazing isn't? It's even better than Google, because you don't have to do anything. Well doing nothing is maybe overexagerrated, but the main thing is, be present.
Tell what you do en tell what your services are. As clear as you can be. Anf Facebook will match you with your audience.
Spend money on Facebook
Only there is one thing, Facebook, unlike Google, is not charitative. Facebook wants to earn a living. And so you have to pay. The more you pay, the harder Facebook will work for you. If you don't pay, i.e. you don't use promotions or advertorials, you will only reach friends. And the point is, friends will soon get tired of your business.
You have to come out of your friends bubble to become productive and earn a decent living.